Today, I am going to tell you 5 powerful and actionable tips and tricks to get more SEO clients.
Gaining clients is the trickiest part to any business where you’re selling a service, and things are no different for SEO consultants.
With such a niche-based business, how do you build your business and brand name? How do you get enough clients to make money, let alone expand your company?
For one, the demand is high. Potential clients are out there searching for SEO consultants while more and more consultants fill their schedules to the brim.
The questions, then, are simple: How can you be one of those consultants with a client list so full you can’t even take on new people?
We’re here to help.
Tips and Tricks to Gaining New SEO Clients
1. Start simple and keep things updated.
Do everything you can to make sure you’re ready to handle an influx of clients. You may think you’re ready now, but there are always small steps you can take. Two questions you should ask yourself when getting started:
Have you updated your resume lately? If not, do that first, and update your list of references and past SEO consulting work. These may be the first two things a new client will ask for and you’ll want to make sure everything you have is up-to-date.
Have you updated your website lately? If you don’t already have your resume/references up on your site, make sure to do that as soon as possible. And make sure everything you have on the site is up-to-date, with the latest trends, statistics, or information. Potential clients may come across your site just through simple searches and be turned away if your site looks – or is – outdated.
When everything is updated, you have a perfect place to point to potential clients where they can check you out and see examples of your work in action with other companies and sites
2. Setup a referral program.
It’s another simple step, but one many consultants overlook. Set up a referral program to give discounts to clients who send more business your way. This doesn’t have to be recent clients, either.
If you haven’t worked with a client lately, but things went well the first time around, touch base with them.
If they don’t need SEO services themselves, maybe they know of other people they could pass your name and information along to.
It doesn’t hurt to ask and if you’re already on good terms with those people/companies and you did good work for them in the past, they should be happy to help get your name out there.
For SEO consulting, you wouldn’t typically think of email blasts, but it’s an option available if you’re willing to put yourself out there.
Email blasts can be annoying, sure, but they can also be an effective means of getting your work out there and letting other contacts know that you are open and interested in getting some work.
You can even reach out to friends, family or former schoolmates, co-workers, etc. It doesn’t have to be just clients.
Send a message asking them to pass along your contact information to anybody who may need some SEO advice and cross your fingers that something works out.
It may not be the best way to accomplish your goal of obtaining more clients, but if you can suck up your pride and get past that, it could produce a few leads.
Also Read: OFF-PAGE SEO WITH UNIQUE CONTENT
3. Go public and get out there for meetings and conferences.