Dental Seo: The Ultimate guide for 2022

Are you running a dental clinic and opting to get ahead of your competition in your local region? Stick till the end, `cuz we have some unique go-to SEO strategies for you.

Why Seo For Dentists?

Dental Seo is crucial for your website ‘cuz it is often the first impression anyone will have with your dental practices. You need to optimize your site to increase awareness among people. If you spread specific information to the public, they’ll be more likely to share them on social media, resulting in more appointments for your clinic.

Unlike paid advertisements where you’ve to pay some portion of your profits to Google or Facebook, Seo can be applied for free.

What is ROI in Seo for Dentists?

Let’s say you publish an article on the topic “how to protect gums during teeth whitening” in February 2022. You did the appropriate keyword research and wrote down the content based on your knowledge. As the keyword search volume is high and the competition is low, your site ranks on the first page of google. You are getting 200 unique visitors every single month due to the article. You’re publishing more blog posts, spreading awareness and responding to more questions to the public.

The end result? Google will consider your site as a legitimate dental service company and:

  • Your website will rank higher on highly competitive keywords like “dentists near me” or “dental services near me”.
  • Your dental practice brand will become more credible.
  • Your article will get more shares on Twitter and Facebook.

Now, you have to decide whether you have to invest your money (by hiring some expert seo agency) or your time in Seo. If you are ready to optimize your Seo all by yourself, then you need to go through the blog and remember, also try to execute those on your website.

Basics of Dental Seo

The optimization of a dental practice’s website to increase the chances of visibility from users in search results of Google, Yahoo and Bing, is known as dental seo. It comprises various onsite and offsite ranking factors of the website.

Optimizing dental practice website for Seo

All the actions you require to make your website visible to google crawlers are involved in on-page seo. It mainly comprises of the page content and some additional factors like page speed and mobile-friendliness. We have broadly classified this into three categories. Let’s discuss each of them in detail.

Web Design and Structure

Website design and structure plays a vital role in making your site more appealing to visitors. Although it doesn’t affect your Seo, it leaves a great impression on users. Have a charming web theme for your blog post and maintain consistency. Remember, Seo is not only to make your site visible in search engines, it’s about maintaining a prolonged and better user experience. If the visitor fails to get the information he was looking for from your dental practice website, then your chances of showing up on the first page of search engines will be affected.

  • Make sure your website don’t have many internal links and buttons, especially the home page. It makes visitors get distracted from the real point.
  • Have a clear call-to-action on your website.
funnel
Dental practice funnel prepared in Clickfunnels

Create a winning sales funnel for your dental service.

A sales funnel is a “journey” potential customers go through to purchase your offer. A sales funnel can liberate leads, appointments and sales 100x more than regular websites. There are a lot of agencies offering these services, but using tool like Clickfunnels makes the process quick and effortless.

Blogging for Dentists

Blogs are one of the mediums where you could express your knowledge to delight your current patients and influence your potential patients’ purchasing decisions. It makes your website more credible and trustworthy for Google, resulting in first page rankings in search results.

Keyword research

Keyword research plays an essential role in understanding your target market. Look what people are looking for, the questions they are asking and try to answer them.

ubersuggest
Ubersuggest keyword research tool

Use tools like Semrush and Ubersuggest to perform keyword research. You should pick keywords with high search volume and low seo difficulty. Also, focus on keyword suggestions to get more content ideas. When writing the first blog, try choosing “long-tail keywords” with a search volume of 100-250 and SEO difficulty less than 35.

  • Seo difficulty– Estimated competition in organic search, higher the number, more competitive the keyword.
  • Search volume– The number of searches of a keyword during a month.

Start writing.

Write articles on those topics in which you have great expertise. As a dental practitioner, you need to answer general queries asked by people. Here are some of the most searched “dental queries” questioned by people all around the globe.

For local seo, it becomes vital to write content in your local language. It will suit the experience of potential visitors.

google sug
Use AnswerThePublic to get content ideas

Structure your blog posts starting with a clear introduction. Use headings with keywords that are close to your topics. Have a charming web design and use a unique theme in every blog post. Remember, Seo is not only to make your site visible in search engines, it’s about maintaining a prolonged and better user experience. If the visitor fails to get the information he was looking for from your dental practice website, then your chances of showing up on the first page of search engines will be affected.

Get fresh content ideas and topics.

Once you have selected your keyword, it is time to dig deep and find topics and questions asked on a daily basis. Google the keyword and head down to a section “People also ask”. You can get lots of reasonable questions to answer. You can take advantage of the free tool AnswerThePublic to find more long-tail keywords. Use those keywords in the blog as <h3> heading tags and see your rankings skyrocket.

Conclusion

Seo can be new to you, but it becomes essentially crucial for your dental brand to glorify in front of your potential audience.

Seo can be a profitable investment for your brand. If your site is seo-optimized, there will be a never-ending process of acquiring fresh leads for your dental brand.

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